AIM was founded in 1991 as an independent organisation whose role is to communicate ‘The Sensible Drinking Message’.

 AIM's mission is:

• To work internationally to disseminate accurate social, scientific and medical research concerning responsible and moderate drinking
  
• To strive to ensure that alcohol is consumed responsibly and in moderation
  
• To encourage informed and balanced debate on alcohol, health and social issues
  
• To communicate and publicise relevant medical and scientific research in a clear and concise format, contributed to by AIM’s Council of 20 Professors and Specialists
  
• To publish information via www.alcoholinmoderation..com on moderate drinking and health, social and policy issues – comprehensively indexed and fully searchable without charge
  
• To educate consumers on responsible drinking and related health issues via www.drinkingandyou.com and publications, based on national government guidelines enabling consumers to make informed choices regarding drinking
  
• To inform and educate those working in the beverage alcohol industry regarding the responsible production, marketing, sale and promotion of alcohol
  
• To distribute AIM Digest Online without charge to policy makers, legislators and researchers involved in alcohol issues
  
• To direct enquiries towards full, peer reviewed or referenced sources of information and statistics where possible
  
• To work with organisations, charities, companies and associations to create programmes, materials and policies built around the responsible consumption of alcohol

Click here to view AIM's Council members

Contact Information:

Alcohol in Moderation
PO Box 2282, Bath BA1 2QY, UK
Tel (44) (0) 1225 471 444
Fax (44) (0) 1225 427 444
E-mail: info@aim-digest.com
www.aim-digest.com